Investing Countless Hours Identifying Your Ideal Customer?

 Picking a broad vertical and diving in while ignoring sub-verticals can result in misaligned targeting and wasted efforts.

Blanket selling into a vertical without sub-vertical ICP analysis leads to wasted GTM efforts, increased costs, and closing clients who aren't a good fit.

Misaligned sub-vertical ICP analysis leads to extended sales cycles, increased churn and GTM costs, and high employee turnover in sales and marketing.

Nail your Sub-Vertical ICP with precision. Streamline sales, reduce churn, and keep your team motivated!